10 Ways a Website Redesign Can Benefit Your Small Business (2023)

In an age where almost everything’s taking place virtually, we’re pretty sure you already have a website for your small business.

But, we gotta ask: When was the last time you redesigned it? Have you even thought about it, ever?

Well, whether it’s been ages or never, it’s time to give it a makeover!

Especially as more and more businesses have now gone digital, your website has become a powerful instrument for driving new leads and sales. People have accustomed themselves to turn to the internet whenever they needed to research, compare, and buy products or services.

That’s why a website redesign is something you should be prioritizing today. Doing so helps you keep up with the changes in consumer behavior, which means you’ll be able to maximize the results you get online.

By revamping your website, you’ll improve its look and feel, enhance it with new features, and provide a better user experience (UX) for your visitors. Trust us, it’s gonna take your business to the next level.

We’re not saying that your site should have a complete renovation - unless of course, it looks super outdated along with all those flashy animations that only scare visitors away. Even a small investment can already produce huge results.

So, how can your small business can benefit from a good website redesign? Find out below!

  1. Higher Search Engine Rankings
10 Ways a Website Redesign Can Benefit Your Small Business (1)

Image Source: AudiologyDesign

A well-designed site means better SEO. Better SEO means greater chances of ranking high in search engines, driving organic traffic, and ultimately generating more sales.

Redesigning your website gives you the chance to employ proven search engine optimization strategies to boost visibility to your target audience. Using meta and writing keyword-rich content will do the trick, among many other techniques.

(Video) I Redesigned 3 Small Business Websites to Get More Clients (Before and Afters!)

What’s more, a well-designed site tends to attract more backlinks, which can further push your rankings up. And, once online searchers click on your link and like everything they’re seeing on your homepage, they’ll likely stick around a little longer, reducing your bounce rate.

From your site’s code all the way to its end responsiveness, always take SEO into account as you redesign your company website.

  1. More Leads and Conversions

Let’s be real, pretty much all websites exist for the sake of converting visitors. Whether you aim to drive your audience to schedule an appointment, sign up to your newsletter, buy a product, or download an app, it’s always about conversion.

This is where a website remodeling comes in super handy.

With the implementation of effective conversion optimization tactics and groundbreaking features, a good website redesign can increase your leads and conversions.

Simply make conversion as your primary focus by presenting a flow of information that should motivate your visitors to click your CTA (call to action). A clear, compelling CTA will enable them to understand exactly what you want them to do and what happens next after they hit the button.

  1. Better Information Flow

Before your prospects decide to convert, they should know more about you first - what your brand is all about, as well as the products and/or services you offer. After all, that’s the reason they’re visiting your site in the first place.

Many websites, particularly older ones, often lose visitors because they fail to include the information people are looking for. Whether it’s your company’s profile, history, or a comprehensive list of what you offer, your audience will expect to see them on your site.

If there’s nothing, or maybe just a handful of info, they’ll go someplace else. There go your future customers!

This is yet another instance where a website redesign comes to save the day.

Your have two main tasks here: Provide all the necessary details your visitors would want to know AND do it in a way that they’ll find it incredibly easy to access them as they move from one page to another.

(Video) Before & After: Small Business Websites Redesigned

  1. Improved User Experience
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Any website that provides poor UX spells disaster for the company. Users who have a hard time navigating will turn into another missed opportunities. Nobody wants to waste time figuring out how the site works.

As a matter of fact, 88% of online shoppers wouldn’t return to a website after encountering a bad user experience. 44% will even tell their friends about it, adding insult to the injury.

To ensure that your site provides everyone a pleasant experience, reevaluate its functionality and make updates that will keep your visitors more engaged. There’s no better time to do it than during a website reconstruction.

  1. Reduced Costs
10 Ways a Website Redesign Can Benefit Your Small Business (3)

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You already have an idea of how a website redesign can increase your revenue by boosting your rankings, driving qualified traffic, generating more leads and, eventually converting them.

However, would you believe that it can also save you money in the long run?

By performing a full renovation, you can reassess your hosting and content management system. Perhaps you’ll be able to discover ones that have similar, or even better, capabilities as what you currently have, at a more reasonable price.

And, it’s usually more cost-effective to redesign than to fix functionality issues or add more features in the future. Rather than throwing your dollars at band-aid solutions, a complete overhaul allows you to get everything right from scratch.

Most of all, a website facelift will no doubt cut costs of lost opportunities and revenue from your old, shabby site. Definitely a major money-saver.

  1. Up-to-Date Content
10 Ways a Website Redesign Can Benefit Your Small Business (4)

Image Source: ReachLocal Blog

(Video) Small Business Website - Redesign

Redesigning your site also involves refreshing your content to give your audience the latest deets about your small business and offerings. You don’t want them to believe that you’re still selling an item that’s been phased for two years now, do you?

As businesses are always evolving, so should your company website.

  1. Accurate Brand Representation
10 Ways a Website Redesign Can Benefit Your Small Business (5)

Image Source: Marketing Donut

It’s not just your products and/or services that need some updating, you should consider your company bio, mission statement, and goals, too. Your business has grown and evolved over the years, which is only fitting that you update these parts of your website.

Especially if you’ve made the decision to rebrand some time ago, you should spend a decent amount of time redesigning your website to reflect your new identity, core beliefs, objectives, and whatnot.

  1. Mobile Optimization
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Image Source: Rosy Strategies

93% of consumers look up online using their mobile devices to find local businesses. In another study, 90% of buyers report that an excellent mobile experience can possibly convince them to make a repeat purchase.

So, if you haven’t optimized your site for mobile yet, be sure to include it as part of your website redesign efforts.

Implementing a responsive design is the key. This basically means having your site easily accessed from devices of all screen sizes. No matter what device your visitors are using, they’ll see your website in the best light possible.

Plus, it consolidates your analytics and is much simpler to manage, particularly in terms of ongoing optimizations.

  1. Easier to Update and Manage

Thanks to modern content management systems, small business owners such as yourself are no longer required to hire web designers to fix minor problems.

(Video) Benefits of a Website Redesign - 7 Ways to Boost Your Website Quality

Web hosting platforms like WordPress have now made it possible for everyone to manage and update their websites on their own. Yes, we mean EVERYONE, including you. No need to have the technical know-how at all!

Doing all the updates without the need to hire a specialist will save you thousands of dollars. And, whenever you’re busy, you can always have any of your team members do the job for you. Sounds really convenient, huh?

  1. Enhanced Brand Image

First impressions last. Your web design can either make or break your small business.

If your website looks cheap or like it was created when the internet was first introduced, you’ll turn visitors away from becoming your customers. Is there a chance they’ll return though? We doubt that.

On the other hand, by making an effort to give your website a modern design and feel, you’ll establish trust and brand recognition among your audience. 75% of people actually use a business’ website as basis for its credibility. Not only that, but an attractive site can also get them to continue exploring and even coming back for more.

Your visitors will associate your website with your business. If they find it relevant and appealing, chances are, they’ll feel the same way about your brand as well.

Are You Ready to Start Redesigning Your Website Today?

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Image Source: Midriff Info Solution

If there’s a first point of contact for potential customers, it’s without question your website. That’s why it’s more than crucial to redesign it if it’s been forever since you updated it. Otherwise, you’ll be shooing your prospects away to your competitors.

The bottom line is, redesigning your website is an investment for the future of your small business.

Unless you’re extremely tight on budget, your best bet is to hire a website design expert in Miami to get the job done. Then again, we’re not discouraging you to do some of the minor fixing yourself. You can even do both options!

(Video) Website Redesign | Small Business Websites


What are the benefits of website redesign? ›

You can achieve the following benefits from your website redesign:
  • More cohesive brand identity.
  • Improved site performance.
  • Better SEO results.
  • Improved user experience.
  • Stay current on the latest web design best practices and trends.
  • Increased leads and sales.
  • Better site security.

In what ways can websites benefit small businesses? ›

Advantages of having a website for small business
  • Low budget web development. ...
  • Wider audience reach due to website accessibility 24/7. ...
  • Brand visibility and brand recognition. ...
  • Easy online promotion of your small business with a website. ...
  • Customer insights by tracking user behaviour on your website.
Mar 30, 2018

What are 5 advantages of creating a website for your business? ›

If you still need convincing, here are the top reasons it's important for your business to have a website:
  • Credibility. ...
  • Brand. ...
  • Leads. ...
  • Organic Traffic. ...
  • Saving You Time + Customer Service. ...
  • Updates And Announcements. ...
  • Digital Marketing.
Feb 3, 2020

What is the greatest benefit for small businesses that have a web site? ›

A great website should help you elevate your business to the next level. You can use it to increase sales, build brand awareness, market to your core audience, and position yourself as an expert. If you know what you're doing, you can achieve all of that with a single website!

Why is a website redesign important for a business? ›

Reasons for redesigning a website vary, depending on the specific marketing goals of your business. The most common reasons are to rebrand your site, increase your traffic, generate more leads, and add functionality to improve the user experience. Your business goals will determine the scale of your website redesign.

What are 5 uses of websites? ›

Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking.

What effects do websites have on businesses? ›

First impressions count, and a great website design impacts your business in the following ways:
  • Establish credibility.
  • Build trust.
  • Engage visitors.
  • Generate Leads.
  • Support your customers.
  • Close more sales.

How can I use my website to grow my business? ›

Do not worry, we do not spam.
  1. Specify Your Niche And Develop A Unique Brand. ...
  2. Know Your Audience Well. ...
  3. Focus On Content Marketing. ...
  4. Invest in Video Marketing. ...
  5. Use Paid Media To Increase Your Reach. ...
  6. Establish Partnerships. ...
  7. Count On Online Solutions To Achieve Scalability. ...
  8. 9 Major Insights From The 2023 Global Marketing Playbook.
Oct 16, 2020

What are 3 common purposes for a website? ›

Generally, we can categorize the purpose of most websites into 3 sections: Awareness, sales, and information.

What are key benefits of website? ›

Top 10 Benefits of Having a Website
  • #1 Online Presence 24/7.
  • #2 Information Exchange.
  • #3 Credibility.
  • #4 It Cuts Costs.
  • #5 Market Expansion.
  • #6 Consumer Insights.
  • #7 Advertising.
  • #8 Competitors Online.

What are 5 advantages benefits of implementing an e commerce website for a business? ›

In brief, these are the plus points we will talk about.
  • Faster buying process.
  • Store and product listing creation.
  • Cost reduction.
  • Affordable advertising and marketing.
  • Flexibility for customers.
  • No reach limitations.
  • Product and price comparison.
  • Faster response to buyer/market demands.

What are four benefits of a web application to an organization? ›

The advantages of web applications have become an unavoidably significant instrument for business, with their most fundamental purposes being correspondence with clients, collaboration with representatives, safe information storage, and providing information and data to the board.

What are 5 factors that contribute to good website design? ›

Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design.

What are the 7 C's of effective website design? ›

The 7C's of Website Design stand for Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. These 7 steps provide you with a foolproof process for creating the best website design for your business.

What are the 5 factors of website design? ›

5 Key Elements to Consider when Building a Website
  • Website Visuals. Your website's design comprises elements like layout, colors, and contrast. ...
  • Website Mobile-Friendliness. Today, people browse the internet on mobile devices more than ever before. ...
  • Sensible Website Navigation. ...
  • Quality Website Content. ...
  • Website Security.

What are the key reasons of design or redesign? ›

The driving forces for product and service design (or redesign) are market Opportunities or Threats:
  • Economic.
  • Social and Demographic.
  • Political, Liability, or Legal.
  • Competitive.
  • Cost or Availability.
  • Technological.

What are the reasons for redesign? ›

The aim of redesigning is to create a better experience for users and improve usability. The factors that lead to the decision to redesign should be focused on increasing the user base by creating and adding new content.

What are the four main purposes of websites? ›

What Is The Purpose Of A Website?
  • What Is A Website? A website is whatever the website owner wants it to be. ...
  • 1) Make Money. The most common purpose of a business website is to make money. ...
  • 2) Sell Products. ...
  • 3) Sell Services. ...
  • 4) Save Money. ...
  • 5) Build An Online Presence. ...
  • 6) Branding. ...
  • 7) Showcase Authority And Establish Trust.

How much does having a website increase business? ›

An online business never closes, and businesses with websites grow between 15-50% more relative to similar enterprises that aren't online.

How does website design affect sales? ›

A clean and modern website will make visitors feel comfortable browsing or shopping on your page. As a result, they're more likely to purchase from your business. Improving your website's design can boost its credibility, which will lead to increased sales for your company.

Why is website usability important to businesses? ›

On the web, usability is a necessary condition for survival for any website that is selling something. For an e-commerce website, a user will leave a site if it is too difficult to use, hard to read or doesn't answer a user's key questions – and if they leave, they are not buying anything.

How can I improve my small business? ›

Although growing your small business will take time and energy, there are 10 strategies you can use to help accelerate business growth.
  1. Do Your Research. ...
  2. Build a Sales Funnel. ...
  3. Increase Customer Retention. ...
  4. Participate in Networking Events. ...
  5. Practice Corporate Social Responsibility. ...
  6. Form Strategic Partnerships.

What are the top three features of a good website? ›

7 Qualities of a Great Website
  1. Well Designed and Functional. Your site reflects your company, your products, your services and ultimately your brand. ...
  2. Easy to Use. ...
  3. Optimized for Mobile. ...
  4. Fresh, Quality Content. ...
  5. Readily accessible contact and location. ...
  6. Clear calls to action. ...
  7. Optimized for Search and the Social Web.

What is the value of a website? ›

The value of your website comes down to three things: The income you generate (and where that income comes from) Your website's traffic (and the quality of that traffic) Additional added value (e.g., backlink profile, social media audience, or email list)

What are the advantages of a good design? ›

Good design can be responsible for many important and often overlooked benefits including:
  • Making a site/app incredibly user friendly.
  • Conveying clear understanding of product, use, or intention.
  • Simplifying navigation and accessibility.
  • Setting your brand apart.
  • Increasing sales.
  • Simplifying complex concepts.
Nov 8, 2018

What are the 10 benefits of e business? ›

Consider the following major benefits of ecommerce and start selling online.
  • Low costs. ...
  • Speed & Flexibility. ...
  • Faster Buying Process. ...
  • Product Catalogue. ...
  • Wider Customer Base. ...
  • Customer Data Insights. ...
  • Scalability. ...
  • Reviews & Ratings.

What are the 4 biggest advantages of e-commerce? ›

What are the advantages of e-commerce?
  • Reduced overhead costs. Running an e-commerce store is a lot more cost-effective than running a physical store. ...
  • No need for a physical storefront. ...
  • Ability to reach a broader audience. ...
  • Scalability. ...
  • Track logistics.

What is the greatest advantage of web-based applications? ›

Web-based applications give a far greater ability to integrate with other systems than desktop applications. Localised software is isolated compared to web-based applications, which are significantly more interoperable.

What is the importance of website Customisation? ›

Website personalization helps you provide accurate and relevant recommendations to users based on their past website visits and behavior. This not only helps in building engagement but also enhances conversions.

What are the reasons for design or redesign? ›

What are the main reasons for redesigning a product?
  • Outdated look and feel. ...
  • Low conversion and retention rates. ...
  • Negative customer feedback on current design and usability. ...
  • Expanding into new markets. ...
  • New features or product upgrades. ...
  • Define your business goals and objectives.
Sep 2, 2022

What are the 7 purposes of design? ›

The principles of design are the rules a designer must follow to create an effective and attractive composition. The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

What are the 5 main design factors? ›

They discover new goals and discern what matters to them.
  • Connectedness: The experience should connect to the person.
  • Coherence: The experience should make sense.
  • Purpose: The experience should lead to a goal.
  • Resonance: The experience should feel right.
  • Significance: The experience should matter.
Jul 2, 2019

What are the 3 main components of the redesign work? ›

Three common types of job redesign are: job enrichment, job enlargement, and job rotation.

What are the four main reasons for redesigning business processes? ›

Top 5 Reasons to Re-Engineer Your Business Processes
  • Clarity of Purpose. ...
  • Simple and Streamlined Operation. ...
  • Increased Efficiency. ...
  • Better Results and Products. ...
  • More Profit.
Jul 1, 2013

What is the most important thing in website design? ›

Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular. No matter how informative, beautiful, and easy to use your website design is, it's useless unless it's web-friendly.

What are the benefits of Customisation? ›

In this brief article, we'll lay out the five main advantages:
  • Because Customers Like It. ...
  • Product Customization Builds Customer Loyalty. ...
  • Increase Sales. ...
  • Get Better Insights Into Your Customers. ...
  • Take Your Online Business One Step Ahead.

Why is Customisation good for a business? ›

Customization is a great business strategy because it makes customers happier, and happy customers are repeat customers. According to a McKinsey study, successful personalization programs yield more engaged customers and drive up the top line.

What is the advantage of redesigning product? ›

Benefits of a product redesign

Increased market competitiveness. Greater product usability. Higher customer satisfaction and engagement. Increased conversion rate.

Why is good design important? ›

A good design is important for your business because it makes or breaks the customer's initial idea of who you are, what you do, and, to put it simply, if they like your business- or not. Design is used to persuade people that they can trust you.


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